Effective Date: 3 April 2026
Last Updated: 3 April 2026

This Privacy Policy explains how RDA Deliverability (“RDA Deliverability,” “we,” “us,” or “our”) collects, uses, stores, and protects personal information when you visit rdadeliverability.com and any related pages, forms, materials, or communications made available through the website (collectively, the “Site”).

We are committed to handling personal information transparently and responsibly.

By using the Site, submitting a form, or contacting us through the Site, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

RDA Deliverability is a Revenue Infrastructure Protection firm focused on deliverability risk audits, domain reputation protection, primary domain remediation, outbound infrastructure design, controlled volume scaling, and ongoing monitoring and risk management.

If you have questions about this Privacy Policy or our handling of personal information, you can contact us at:

RDA Deliverability
Email: risk@rdadeliverability.com

Website: rdadeliverability.com

2. Information We Collect

We may collect the following categories of information:

a. Information You Provide Directly

When you submit an enquiry, request an audit, contact us, or sign up for updates, we may collect information such as:

your name;
your work email address;
your company name;
details about your request, issue, objective, or infrastructure concern;
any other information you choose to provide.
b. Technical and Usage Information

When you visit the Site, we may automatically collect limited technical and usage data, such as:

IP address;
browser type and version;
device type;
operating system;
referring URLs;
pages visited;
date and time of visits;
basic interaction and usage data.
c. Cookies and Similar Technologies

We may use cookies, analytics tools, and similar technologies to support Site functionality, understand usage, improve performance, and maintain security.

3. How We Use Information

We may use personal information for the following purposes:

to respond to enquiries and audit requests;
to assess whether our services are a suitable fit for your needs;
to communicate with you about your request or relationship with us;
to provide, improve, and support our Site and services;
to maintain Site security, integrity, and operational reliability;
to monitor and analyze usage trends;
to comply with legal, regulatory, or contractual obligations;
to protect our rights, systems, business operations, and users;
to send occasional updates or insights where permitted and where you have requested or consented to receive them.
4. Legal Bases for Processing

Where applicable data protection law requires a lawful basis, we may process personal information on one or more of the following grounds:

your consent;
performance of a contract or steps taken at your request before entering into a contract;
our legitimate business interests, including operating the Site, responding to enquiries, protecting our business, and improving our services;
compliance with legal obligations.

Official guidance expects privacy notices to explain the lawful basis used, individual rights, retention, and complaint routes where those apply.

5. How We Share Information

We do not sell personal information submitted through the Site.

We may share information only where reasonably necessary, including with:

website hosting providers;
form handling, email, analytics, or security vendors;
professional advisers, including legal, accounting, or compliance advisers;
service providers that help us operate the Site or manage communications;
regulators, law enforcement, courts, or competent authorities where required by law or where necessary to protect rights, safety, or legal interests;
a buyer, successor, or relevant counterparty in connection with a business restructuring, merger, sale, or asset transfer, subject to appropriate safeguards where applicable.
6. Cookies and Analytics

We may use cookies and related tools to:

keep the Site functioning properly;
understand how visitors use the Site;
improve Site performance and usability;
maintain security and detect abuse.

The ICO advises that privacy information should be clear, accessible, and transparent, including in relation to cookies and privacy notices.

If your Site uses analytics, tracking pixels, or cookie banners, make sure those tools and choices are configured consistently with this policy before launch.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

respond to and manage enquiries;
maintain business records;
comply with legal, tax, accounting, or regulatory obligations;
resolve disputes and enforce agreements;
protect our legitimate business interests.

If we do not have a fixed retention period for specific information, we may retain it according to criteria such as the nature of the enquiry, sensitivity of the information, legal obligations, and operational necessity. The ICO specifically notes that individuals should be told either the retention period or the criteria used to determine it.

8. Data Security

We take reasonable technical and organizational measures to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.

However, no website, transmission method, or storage system can be guaranteed to be completely secure. You submit information to the Site at your own risk.

GDPR guidance states that controllers should implement measures appropriate to the risk and nature of the personal data being protected.

9. International Transfers

Depending on how the Site and service providers are configured, personal information may be processed or stored in jurisdictions other than the one in which you are located.

Where applicable, we will take reasonable steps to use appropriate safeguards for cross-border transfers as required by relevant law.

10. Your Rights

Depending on your location and the laws that apply, you may have rights relating to your personal information, including the right to:

request access to personal information we hold about you;
request correction of inaccurate or incomplete information;
request deletion of personal information in certain circumstances;
request restriction of processing in certain circumstances;
object to certain processing;
withdraw consent where processing is based on consent;
request portability of information where applicable;
lodge a complaint with a relevant supervisory or regulatory authority.

ICO guidance states that privacy notices should tell people what rights they have and, where consent is the lawful basis, that they may withdraw consent.

To exercise any applicable rights, contact us at risk@rdadeliverability.com
.

11. Marketing Communications

If you subscribe to updates or otherwise request ongoing communications, we may send you occasional insights, updates, or service-related information.

You can opt out of marketing communications at any time by using the unsubscribe option where available or by contacting us directly.

12. Third-Party Links

The Site may contain links to third-party websites, platforms, or resources. We are not responsible for the privacy, content, or security practices of third parties. We encourage you to review their policies before providing information to them.

13. Children’s Privacy

The Site is intended for business and professional audiences and is not directed to children. We do not knowingly collect personal information from children through the Site.

14. California Privacy Notice

If California privacy law applies to you and to our processing activities, you may have additional rights regarding your personal information. The California Department of Justice notes that the CCPA gives California consumers control over personal information collected by covered businesses.

We do not sell personal information submitted through the Site and do not knowingly share personal information for cross-context behavioral advertising through the Site as currently intended. If that changes, this Privacy Policy should be updated before launch of those activities.

15. UK / EU Privacy Notice

Where UK or EU data protection law applies, we aim to provide privacy information in a concise, transparent, intelligible, and easily accessible form, using clear and plain language, consistent with GDPR transparency requirements.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last Updated” date.

Your continued use of the Site after changes are posted means you accept the updated Privacy Policy to the extent permitted by law.

17. Contact

If you have questions about this Privacy Policy or how personal information is handled, please contact:

RDA Deliverability
Email: info@rdadeliverability.com

Website: rdadeliverability.com